On the subject of signs...

...I'm driving through downtown Wichita Falls, northbound on Broad street and I see a billboard that reads "Visit Corpus Christi" or something to that effect. Now, mind you If I continue driving northbound I'm eventually going to wind up in Oklahoma. I feel this billboard would be much more effective while being viewed by folks driving southbound (toward south Texas). I may have been interested in seeing Corpus, but the mere fact that I have to turn around and go the other way is a deal breaker!